在这个看“脸”的时代，优良的门头招牌设计，能为店铺吸引来不少顾客，而且可以为店铺的形象塑造一个完善的形象，提升店铺的档次。
In this "face" era, good door sign design can not only attract many customers for the shop, but also create a perfect image for the shop image and improve the grade of the shop.
很喜欢一句话：我们城市的每块招牌，都在为街道写诗。店招不仅仅是作为装饰，更像是城市中的一道建筑。城市各色的招牌形成了一道靓丽的风景线，为这个城市增添了新的活力，成为了城市的新景观。店招文化源远流长，博大精深，其中还蕴含着丰富的人文故事，是中华文化的重要组成部分。
I like a saying very much: every sign in our city is writing poems for the streets. Shop move is not only as decoration, but also like a building in the city. The various signs of the city form a beautiful landscape, adding new vitality to the city and becoming a new landscape of the city. Dianzhao culture has a long history, broad and profound, which also contains rich humanistic stories, is an important part of Chinese culture.
招牌是我国传统商业文化的载体。当我们听到“全聚德”“六必居”“陶陶居"这些别具特色招牌的名字时，脑海中就形成了这些店招包括名称名称、标志、颜色等细节，所以说招牌是会说话的。百年老店之所以能经久不衰，就是因为其招牌已经牢牢地印刻在顾客的心中，成为的代名词。
Signboard is the carrier of Chinese traditional commercial culture. When we hear the names of "Quanjude", "Liubiju" and "taotaoju", we can see the shop signs in our mind, including the name, logo, color and other details, so the signs can speak. The reason why the century old shop can last forever is that its signboard has been firmly engraved in the hearts of customers and become the synonym of the brand.
门头设计是商业竞争的重要元素,承载着顾客对店铺的定位，对产品的认知，也是商家传递给客户的有利途径。相比较一些对于城市店招的整改，为了整齐划一，反而让这些烟火气息渐渐消失在了人们视野中。店招的管理应当尊重个性，彰显个性，在保持干净整洁的同时，让招牌保留原有的特色，给游客一个更好的体验。
Door design is an important element of business competition, bearing customers' brand positioning and product cognition, and also a favorable way for businesses to pass on to customers. Compared with some of the rectification of the city shop, in order to be uniform, but let these fireworks gradually disappear in people's vision. The management of shop signs should respect individuality and highlight individuality. While keeping clean and tidy, the signs should retain their original characteristics and give tourists a better experience.
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