要素一、信息简明扼要
The information is concise and to the point
大家要了解广告牌属于一种户外广告，因此其所面临的受众群体是大众而非像期刊杂志那样的小众，而且是一种本能的阅读，所以一个受欢迎的广告牌设计必然是简明扼要的，那么在进行广告牌设计的过程中就应该提炼出广告的精髓和要素，简单而直接的告知受众，这样才能让受众留下印象。
First of all, we should understand that billboard belongs to an outdoor advertisement, so its audience is the public rather than the minority like periodicals and magazines, and it is an instinctive reading. Therefore, a popular billboard design must be concise and to the point. Then in the process of billboard design, we should refine the essence and elements of advertising, and simply and directly inform Audience, so that the audience can be impressed.
要素二、符号解读性要强
Second, the interpretation of symbols should be strong
由于广告牌放置的环境比较复杂，南京标识标牌，因此广告牌设计时要更加注重人们在复杂环境中的注意力和视觉流程，所以符号能够在户外的空气中被迅速的辨识和解读就显得极为关键，例如爱因斯坦代表着科学和想象力，人们看到这个视觉符合就会产生相应的联想，因此能够给人的辨识度就会更高。
Due to the complex environment of billboards, Nanjing signs, so the design of billboards should pay more attention to people's attention and visual process in the complex environment. Therefore, it is very important that the symbols can be quickly identified and interpreted in the outdoor air. For example, Einstein represents science and imagination, and people will see the corresponding visual coincidence Association, therefore, can give people a higher degree of recognition.
要素三、具有生动性
Third, vivid
一个好的广告牌设计能够让受众有深刻的感知，并产生强烈的记忆。那么在设计中就要具有一定的生动性，可以通过夸张、诙谐、趣味性的创意设计来达到这个目的，从而能够让受众在看到广告牌时可以会心一笑，留下深刻的记忆。
A good billboard design can make the audience have deep perception and produce strong memory. Then in the design must have a certain vividness, can achieve this goal through exaggeration, humor, interesting creative design, so that the audience can smile when they see the billboard, leaving a deep memory.
由此可见要想获得好的广告牌设计并不难，只要在设计的过程中将这些要素充分融合进去，通过简明扼要的表达方式，使用辨识度和解读性强的符号设计以及各种让广告更加生动的创意设计，就能够让广告牌设计的更加出众，从而能让商家的广告在众多的信息之中跳脱出来，牢牢的烙印在受众脑中。
It can be seen that it is not difficult to get a good billboard design. As long as these elements are fully integrated in the design process, through concise expression, the use of highly recognizable and interpretable symbol design and various creative designs that make advertising more vivid, the billboard design can be more outstanding, so that the business advertisement can be in a lot of information Jump out, firmly imprinted in the audience's mind.
