When we don't know enough about an industry, we will always deal with some problems in a preconceived and one-sided way, so inevitably there will be some deviations, and the results are often not very satisfactory. Today Xiaobian will share several common landmarks about the design and production of signboards.

一：认为标识标牌设计是以设计师为主 导

1： It is considered that the design of signs is dominated by designers

标识设计师确实是标识项目设计的重要之人，但是这并不代表标识设计师就可以决策一切，我们对标识设计师的角色和地位认知存在严重的误解。标识设计师并不是主角，他们只是实现客户需求和利益诉求的一个途径，一种手段，标识标牌设计不是凭借设计师的主观意愿设计的，它是在对项目和客户需求具有深刻透彻了解的基础上进行的有目的和有意图的设计发挥，这种设计并不是漫无目的随意勾勒的，可以说是有局限性的，项目自身的特殊性和客户的具体需求就是限制设计师发挥的条条条框框，正是有了这些限制，标识设计才是真正契合项目风格特点以及让客户满意的作品。

Logo designer is indeed an important person in logo project design, but it does not mean that logo designer can make decisions. We have a serious misunderstanding about the role and status of logo designer. Logo designer is not the protagonist, they are just a way to achieve customer needs and interests, a means, logo design is not based on the designer's subjective will design, it is in the project and customer needs have a deep and thorough understanding of the basis of purposeful and intentional design play, this design is not aimless random outline, can be used In other words, there are limitations. The particularity of the project itself and the specific needs of the customers are the restrictions on the designers. With these restrictions, the logo design is the work that really fits the style and characteristics of the project and satisfies the customers.
             

二：盲目追求美观性

2： Pursuing beauty blindly

对于这一点我们更应该明确，标识的美观性永远要小于其功用性，其功用性的地位是不容挑衅和撼动的。很多人把标识当作了形象工程和面子工程，把美观性放在了首要位置，虽然随着时代的发展，人们的审美水平和审美趣味得到了很大的提升，但是这种盲目追求标识美观性的做法到只能是顾此失彼、南辕北辙，用了花里胡哨的艺术设计却失去了标识标牌开始的初衷和作用。

For this point, we should make it clear that the beauty of logo is always less than its function, and its function status can not be challenged and shaken. Many people regard logo as image project and face project, and put aesthetics in the first place. Although with the development of the times, people's aesthetic level and aesthetic taste have been greatly improved, this blind pursuit of logo aesthetics can only take this into account and lose the other, and go in the opposite direction. The fancy art design has lost the original intention of logo And function.

三：片面地看标识标牌设计

3： One sided view of logo design

标识标牌的设计制作及安装是贯通始终的，我们应该把各个流程当作一个有机的整体和系统去看，而不是割裂地单单着眼于标识设计。标识设计的定稿决定了标识标牌的具体制作工序以及后期安装的难易程度，我们不能不结合实际，不顾一切的设计出了难以开展制作安装工程的方案。既然各个流程都是难分彼此的，我们就要有一种全局意识和整体意识，避免标识设计的片面化，提高标识设计的执行力。

The design, production and installation of signs are all through. We should take each process as an organic whole and system instead of focusing on the sign design separately. The final draft of the logo design determines the specific production process of the logo and the difficulty of the later installation. We have to combine with the reality and design the scheme that is difficult to carry out the production and installation project regardless of everything. Since each process is difficult to separate from each other, we need to have a sense of the overall situation and the overall consciousness to avoid the one-sided logo design and improve the execution of logo design.

四：弱化后期安装及维护工作

4： Weakening the later installation and maintenance work

标牌制作设计安装维护的各个阶段都应该引起我们的足够重视，不能厚此薄彼。后期的安装和维护工作在一定程度上影响着标识呈现的效果，只有环环紧扣，步步为营，不然到了安装环节出了纰漏，之前一切的心血可能就付之东流了；日常的维护和保养也是很重要的，如果安装完毕后便撂手不管不顾，会大大折损标识标牌的使用寿命，有碍于其价值功效的发挥，希望在这一点上，我们大家可以正视标识的后期安装及维护。

We should pay enough attention to each stage of sign production, design, installation and maintenance. Later installation and maintenance work to a certain extent affect the effect of the logo, only ring tightly, step by step, otherwise to the installation of a mistake, all the previous efforts may be wasted; daily maintenance and maintenance is also very important, if the installation is completed and then let it go, it will greatly damage the service life of the logo, hinder the development of the industry We hope that at this point, we can face up to the later installation and maintenance of the logo.