招牌是可以用直白的手法，告诉人们你是卖什么的，也可用暧昧的手法，叫人看不明白，反而会进来。

　　Signboards can be used to tell people what you are selling, or you can use ambiguous techniques to make people not understand, but will come in.

　　平面构成、圆雕、浮雕、对比、协调，在于与众不同。店面装修设计手段就是满足上述要求，用色彩、灯光、造型、来体现出的创意设计。材料的运用没有成法，不在于使用豪华的材料，传统的材料一样可以出彩。

　　Plane composition, sculpture, relief, contrast, coordination, lies in the difference. Store decoration design means to meet the above requirements, with color, lighting, modeling, to reflect the creative design. There is no way to use materials. It is not the use of luxury materials. Traditional materials can be brilliant as well.

　　如今和之前不一样了，店铺比较的小，不用挂招牌人们都能够知道你的店铺的状况，如今店铺众多，每个行业的竞争压力也很大，而门头招牌就是参与竞争的一个实力的体现，所以每家店铺门头的种类样式各不相同，各有各的特点，但是整体来说，店铺门头的主要作用是吸引客户进来光顾。店铺门头招牌做的好不好，也会间接的影响您的生意。人们常说招牌是店铺的脸面这点一点也没有错，是非常的有道理的。
          

　　Now it's different from before. The shops are relatively small, and people can know the situation of your shop without signboards. Nowadays, there are many shops, and the competitive pressure of each industry is also great. The front door signs are the embodiment of the strength of participating in the competition. Therefore, the types and styles of each shop's front door are different, and each has its own characteristics. However, on the whole, the main features of the shop front are as follows The function is to attract customers to come in. Shop signboards do well, will also indirectly affect your business. People often say that the signboard is the face of the shop, which is not wrong at all, it is very reasonable.

　　店面门头招牌设计的原则应该是简洁、突出。可用亚克力吸塑灯箱，里面是led灯，麦当劳的也是属于这类的.背板如果是夜间发光也应该是亚克力吸塑，若不发光一般就是铝扣板LOGO的。其他的常见的比如水晶字造型(背光)，比如PVC字造型(背软管/霓虹灯槽)，比如槽形发光字，比如霓虹灯字，或者少见的玻璃钢造型，防腐木雕塑，还有老式的木雕刻(现在工艺上有时会将字镂空加水晶字打光，多用于茶楼等中式店面)不锈钢蚀字，铜牌。店外观设计应遵循的原则是表里如一。和谐统一。

　　The principle of store front sign design should be simple and prominent. Acrylic Blister light box can be used, inside is led light, McDonald's is also of this kind. If the back panel is luminous at night, it should be acrylic blister, if not, it is generally aluminum gusset logo. The other common ones are crystal characters (backlight), such as PVC characters (back hose / neon lamp slot), such as channel shaped luminous characters, such as neon characters, or rare glass fiber reinforced plastic modeling, anticorrosive wood sculpture, and old-fashioned wood carving (now sometimes the characters are hollowed out and polished with crystal characters, which are mostly used in teahouses and other Chinese stores), stainless steel etched characters and bronze plates. Store appearance design should follow the principle that the appearance is the same as the inside. Harmony and unity.

　　在大街上，人们一眼看到的往往不是店铺内的商品，而是门头的那块招牌，当然招牌的种类也是有很多，比如树脂发光字招牌等等，有招牌就能秒懂店铺内的商品的一些信息，当然招牌的好坏也会直接影响到消费者要不要进去的欲望，店铺门头的装修要和店内陈列的产品相符合，否则会降低客户对店面的感觉，反而会觉得店铺并没有什么档次了。

　　In the street, what people see at a glance is not the goods in the shop, but the signboard at the front of the door. Of course, there are many kinds of signboards, such as resin luminous signboards, etc. if there are signboards, you can understand some information about the goods in the store. Of course, the quality of the signboards will directly affect the desire of consumers to enter. The decoration of the shop front and the display in the shop should be carried out Otherwise, it will reduce the customer's sense of the store, but will feel that the store is not of any grade.

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