旅游景区标识牌，一般情况下都是在户外，因此在颜色的选择时不仅要考虑到本身的视觉效果，还要根据景区的地理环境、景观、或人造景观来选择合适的颜色。旅游景区标识是一个景区的重要组成部分，也可以算是旅游景区的门面。一定要具备引导、宣传、管理与解说的等功能，协助游客更好的进行游览。下面就跟着小编一起来了解景区标识的常用颜色。
In general, the signboards of tourist attractions are outdoors. Therefore, in the selection of colors, we should not only consider their own visual effects, but also choose the appropriate colors according to the geographical environment, landscape, or artificial landscape of the scenic spots. Tourist attractions logo is an important part of a scenic spot, and can also be regarded as the facade of a tourist attraction. It must have the functions of guidance, publicity, management and interpretation to help tourists better travel. The following is a small make-up to understand the common colors of scenic spots.
红色
gules
红色的光波长，穿透力强，对人眼球视觉的冲击力很强烈。同时红色人们都习惯去看一下，在众多色彩中不会被其他色彩掩盖。从色彩的性质角度分析，红色太过于强烈，有警告、战争、危险的色彩，因此在交通管理和警戒、禁止、停止、旅游景区危险标识上多用红色表示。
It's the most powerful light penetrating the human eye. At the same time, red people are used to see, in many colors will not be covered by other colors. From the perspective of the nature of the color, red is too strong, with warning, war, dangerous color, so in traffic management and warning, prohibition, stop, danger signs in tourist attractions are often red.
蓝色
blue
蓝色的波长较短，折射角度很大。高明度的浅蓝显得轻快而明澈，适合使用在大的空间；低明度较低的蓝代表着，沉静、稳定，信任和信心。旅游景区标识设计在选择颜色时都会偏向蓝色调。
Blue has a short wavelength and a large angle of refraction. Light blue with high brightness is light and clear, suitable for use in large space; low light blue represents calm, stable, trust and confidence. The logo design of tourist attractions tends to be blue in color selection.
黄色
yellow
黄色的波长适中，是所有颜色中能发光的色，给人感觉轻快、透明、辉煌、充满希望的色彩印象。由于黄色明亮度高，较易映入眼帘，常用于紧急和的导视标识。
Yellow has a moderate wavelength and is the most luminous color of all colors, giving people the impression of light, transparent, brilliant and full of hope. Due to the high brightness of yellow, it is easy to be seen. It is often used as an emergency and safe guide sign.
绿色
green
绿色的波长居中，是人眼的色彩。绿色的明亮度稍高于红色，纯度比较低，属中性色。绿色性格温和，有着广泛的通用性。绿色在导向系统中使用的非常广泛，在城市道路标识牌、紧急通道指示牌、旅游景区标识的指示牌上都会出现。
The wavelength of green is in the middle, which is the most comfortable color for human eyes. The brightness of green is slightly higher than that of red, and the purity is relatively low, belonging to neutral color. Green is mild in character and has a wide range of versatility. Green is widely used in the guidance system, which can be seen on the signs of urban road, emergency passage and scenic spots.
白色
white
白色是所有可见光均匀混合成，成为全色光，在人们心理理解成明亮、干净、纯洁、扩张感。白色能使它旁边的色彩稍显变暗，若大面积使用白色会使人造成强大视觉冲击从而产生炫目，因此在标识系统中白色大多数作为说明文字和箭头指向的填充，有时配合不同的色彩也是作为背景颜色应用。
White is all visible light evenly mixed into, become full-color light, in people's psychological understanding into bright, clean, pure, expanding sense. White can darken the color beside it. If white is used in large area, it will cause strong visual impact and dazzle people. Therefore, in the identification system, white is mostly used as the filling of explanatory text and arrow, and sometimes combined with different colors, it is also used as background color.
在设计多样化的风景名胜区的过程中，选择合适的颜色是非常重要的，因为视觉可以让人感受到不同颜色的刺激。可见，不同的色彩在风景名胜区的标识设计中也发挥着不同的作用。作为风景名胜区的标识，我们应该合理利用不同色彩所表现出的不同视觉特征，为游客提供警示、提示和讲解，方便游客在景区内更好的参观，以及体验更好的服务。
In the process of designing diversified scenic spots, it is very important to choose the right color, because vision can make people feel the stimulation of different colors. It can be seen that different colors play different roles in the logo design of scenic spots. As a professional logo of scenic spots, we should make reasonable use of the different visual characteristics of different colors to provide warnings, tips and explanations for tourists, so as to facilitate tourists to visit the scenic area better and experience better service.
