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广告牌制作方法有哪些需要注意的?

发布时间:2021-04-06 16:53:25  来源:https://www.hongchenad.com/  

广告牌制作形式的多元化。户外广告牌制作不同于印刷类平面媒体,要突出立体大型广告牌的特点,例如绚丽的霓虹灯广告、醒目的三面翻广告牌、可以实现画面自动切换的道闸类广告牌等,这些独特的形式为广告牌制作提供了更多的发展空间,令客户耳目一新。广告牌制作厂家提醒,广告牌能够吸引很多的户外潜在客户的注意,对品牌的宣传有很好的传播作用,但要确保其符合广告制作的法律规定,同时把握好以下四大注意事项。
The diversification of billboard production forms. Outdoor billboard production is different from print media. It is necessary to highlight the characteristics of three-dimensional large billboards, such as gorgeous neon billboards, eye-catching billboards with three flip sides, billboards with automatic screen switching, etc. these unique forms provide more development space for billboard production and make customers refreshing. Billboard manufacturers remind that billboards can attract the attention of a lot of outdoor potential customers and have a good communication effect on brand publicity. However, they should ensure that they comply with the legal provisions of advertising production and grasp the following four points for attention.
1、内容,广告牌制作的内容要符合广告法及一些地方行政法规审批的要求;
1. The content of billboard production should meet the requirements of advertising law and some local administrative regulations;
2、画面,广告牌画面要考虑内容(画面、文字、重要联系信息)的辨识度和可视性,尽量避免字体过小、内容过挤、颜色接近、靠色等原因引起的辨识度问题,如果有夜间照明,还要考虑照明效果,切记电脑上看到的设计效果和实际制作出来还是有很大差别的,所以在实际喷绘前,制作小样来做校验;
2. Picture, billboard picture to consider the content (picture, text, important contact information) recognition and visibility, try to avoid the font is too small, content is too crowded, color close, rely on color and other reasons caused by the recognition problem, if there is night lighting, but also consider the lighting effect, remember that the computer to see the design effect and the actual production is still very different, so Before the actual spray painting, the production of small samples to do calibration;
            济南广告制作公司
3、制作,严格遵循广告牌制作的工艺要求,广告牌的尺寸、媒体位置(室内、户外)、是否打光(内打光、外打光)、画面精细度等要求,要注意选择合理的材质和工艺。同时,广告牌制作厂家提醒,在广告牌安装时也要根据具体的情况考虑具体的工艺和步骤;
3. Production, strictly follow the billboard production process requirements, billboard size, media location (indoor, outdoor), whether lighting (internal lighting, external lighting), picture fineness and other requirements, pay attention to the selection of reasonable materials and technology. At the same time, billboard manufacturers remind that the installation of billboards should also consider the specific process and steps according to the specific situation;
4、现场。广告牌所在建筑物的整体质量,告位所在建筑物能否承受构架的自重和广告牌重量产生的负荷,广告位所在的建筑物的楼龄和结构材料.构架可否升高,以避免广告画面被遮挡和灯具的正常安装受到限制等。
4. The scene. The overall quality of the building where the billboard is located, whether the building where the billboard is located can bear the self weight of the frame and the load generated by the weight of the billboard, the building age and structural materials of the building where the billboard is located, and whether the frame can be raised, so as to avoid the blocking of the advertising picture and the limitation of the normal installation of lamps.
总之,作为广告宣传的一种形式,多元化是科技创新和人们创意的必然趋势,并且将推动广告牌产业的蓬勃发展。
In short, as a form of advertising, diversification is the inevitable trend of technological innovation and people's creativity, and will promote the vigorous development of the billboard industry.