It can attract the attention of passers-by, enhance the authenticity of the article, exaggerate the smell of the product, induce consumers' desire to buy, and enhance the special impression of advertising.
在户外灯箱广告图像的设计和制作中，通常采用彩色印刷或照相喷墨来实现真实感和艺术性。还有特殊的纸、塑料片(膜)和灯箱布，通过丝网印刷制作灯箱图片，制作方法和材料根据复制成本和耐候性的要求进行选择。本文从灯箱广告技术的特点、主要构成材料和图案制作工艺等方面论述了灯箱广告技术的应用。下面小编给大家具体的详解。
In the design and production of outdoor light box advertising image, color printing or photo inkjet is usually used to achieve the realism and artistry. There are also special paper, plastic sheet (film) and light box cloth. The pictures of light box are made by screen printing. The production methods and materials are selected according to the requirements of reproduction cost and weatherability. This paper discusses the application of light box advertising technology from the aspects of its characteristics, main materials and pattern making technology. The following is a detailed explanation for you.
户外灯箱广告制作好不好，有哪些技术问题呢？
What are the technical problems of outdoor light box advertising?
户外灯箱广告的特点和类型：
The characteristics and types of outdoor light box advertisements are as follows
灯箱广告也被称为“灯箱海报”或“夜光海报”。国外称之为“半..性”街头艺术。户外灯箱广告不同于其他类型的广告。其特点如下:
Lightbox advertisements are also known as "Lightbox posters" or "luminous posters". It is called "semi sexual" street art abroad. Outdoor light box advertising is different from other types of advertising. Its characteristics are as follows:
1.大屏幕:
1. Large screen:
大量平面广告媒体用于室内或小规模传播，格式较小；户外灯箱以门楣、告示(宣传)栏和直立灯箱画的形式宣传广告内容。它比其他平面广告插图更大，字体也更大，非常引人注目。
A large number of print advertising media are used for indoor or small-scale communication, and the format is small; outdoor light box publicizes the advertising content in the form of lintel, notice (publicity) column and upright light box painting. It is larger than other print advertising illustrations, font is also larger, very eye-catching.
2.远视很强烈:
2. Hyperopia is very strong
户外灯箱广告的功能是通过自然光(白天)和辅助灯(夜晚)向户外人群和偏远人群传达信息。广告作品的远程效果是强烈的，这种权利在于现代社会中快节奏、高 效率和匆忙的人们的关注。
The function of outdoor light box advertising is to convey information to outdoor people and remote people through natural light (day) and auxiliary light (night). The long-distance effect of advertising works is strong, and this right lies in the attention of fast-paced, efficient and hasty people in modern society.
3.内容广泛:
3. Extensive contents:
公共交通、交通、、福利、储蓄、保险、税收等。商业产品、企业、旅游、服务等。它可以在文化、教育、艺术和其他文化教育方面发挥广泛的作用。
Public transportation, transportation, safety, welfare, savings, insurance, taxation, etc. Commercial products, enterprises, tourism, services, etc. It can play a wide role in culture, education, art and other cultural education.
4.同时性:有多种形式的展示，既有文字功能又有颜色功能，涵盖从产品商标、商品名称、实物照片、颜色、企业意图到文化、经济、习俗、信仰和规范的一切。通过概念和独特的创意，我们牢牢抓住了诱导消费者购买欲望的“环”，通过视觉传达的异质性达到广告目的。
4. Simultaneity: there are various forms of display, including text function and color function, covering everything from product trademark, commodity name, physical photos, color, enterprise intention to culture, economy, customs, beliefs and norms. Through the concept and unique creativity, we firmly grasp the "ring" to induce consumers' purchase desire, and achieve the advertising purpose through the heterogeneity of visual communication.
5.固定性和复杂性:
5. Fixity and complexity:
无论使用什么类型的户外灯箱广告，都有一定范围和固定位置的要求。作为冯氏的..性展示装置，其基本结构比其他广告形式更加复杂。包括框架、包覆材料、图案印刷层、防风防雪结构和夜间照明设施，单件的复制成本高于其他广告。
No matter what type of outdoor light box advertising is used, there are certain scope and fixed location requirements. As Feng's sex display device, its basic structure is more complex than other forms of advertising. Including frame, covering material, pattern printing layer, wind and snow proof structure and night lighting facilities, the copy cost of single piece is higher than that of other advertisements.
感谢您的阅读，希望对您有所帮助，如想了解更多资讯内容请点击：济南广告制作公司https://www.hongchenad.com
Thank you for reading, hope to help you, for more information, please click: Jinan advertising production company https://www.hongchenad.com
