As a common advertising carrier, logo is widely used by businesses in all walks of life. At the same time, the manufacturing materials of signs and signs are also rich and diverse. So, when the advertising company is manufacturing the sign, how to choose the sign material? Next, Jinan logo and sign production company will tell you something that advertising companies should pay attention to when choosing materials.
1、视觉表现准则
1、 Visual performance criteria
标识设计目的是为了视觉传达与信息传播，所以选材上要思索视觉效果及表现理念。例如要表现传统文化和自然憨厚的作风，就要思索用木料、石材等一些容易表现作风的材料；要表现个性新颖、共同，能够考虑用亚克力板、玻璃钢、PVC板、阳光板、弗龙板等。
The purpose of logo design is for visual communication and information dissemination, so the selection of materials should first consider the visual effect and performance concept. For example, in order to express the traditional culture and natural simple and honest style, we need to think about using wood, stone and other materials that are easy to express the style; in order to express the new and common personality, we need to consider using acrylic board, fiberglass, PVC board, sunshine board, Dragon board and so on.
2、施工构造的合理性
2. Rationality of construction structure
在视觉效果思索完后施工构造就显得尤为重要。有些材料视觉效果很好，却很难加工施行，构造复杂，材料性能比拟含糊，这类材料建议不要使用。在不能肯定其构造能否合理，能否能接受外界压力的状况下，坚决不能施工，以免留下平安隐患和后续维修的费事。
After the visual effect is considered, the construction structure is particularly important. Some materials have good visual effect, but it is difficult to process and implement. The structure is complex, and the material performance is relatively vague. It is not recommended to use such materials. Under the condition of not sure whether its structure is reasonable and can accept the external pressure, it is absolutely not allowed to construct, so as to avoid the hidden danger of safety and the trouble of subsequent maintenance.
3、使用期限的思索
3. Thinking about service life
依据不同客户的需求，有些标识只是在某一较短的时间段运用，有些却要长期使用，这时就需考虑标识的寿命。暂时性标识由于寿命时间短，普通材料根本都能满足，只需考量视觉效果和运用本钱就能够。长期性标识选材时就要留意使用的寿命，选材不当不只会对客户形成损失，也对以后的售后维修带来费事。
According to the needs of different customers, some logos are only used in a short period of time, while some logos need to be used for a long time, so the life of logos should be considered. Due to the short service life of temporary signs, ordinary materials can meet the requirements. Only considering the visual effect and using cost can we. Long term identification material selection should pay attention to the service life. Improper material selection will not only cause loss to customers, but also cause trouble for future after-sales maintenance.
4、应用场地的选择
4. Selection of application site
标识的应用场地依据建筑环境分为室内和户外两种。由于在户外应用时要禁受太阳光映照，还有风吹雨淋，在设计时要充分考虑选材和工艺。其次，不同的天文位置会有不同的气候特性，湿度、降水量、温差、气压等都是影响标识正常使用的要素，在设计制作时也要谨慎思索。
According to the building environment, the application site of signs can be divided into indoor and outdoor. Due to the fact that it is forbidden to be exposed to the sun when it is used outdoors, as well as the wind and rain, the material selection and technology shall be fully considered in the design. Secondly, different astronomical positions will have different climatic characteristics. Humidity, precipitation, temperature difference, air pressure and other factors are all factors affecting the normal use of the logo, which should be carefully considered in the design and production.
5、应用和效劳维修的本钱
5. Cost of application and service maintenance
高品质的设计计划有很强的执行力，其显著的特性就是要站在客户的立场上思索问题。广告公司不能一味追求视觉效果的满足，而无视客户经济上的接受力，招致设计计划不能被采用施行。在思索客户需求的同时，也要思索为我们的售后部门减压，如让其频繁维修，或维修本钱过高，那么关于我们广告公司也是失败的。
High quality design plan has a strong executive force, its remarkable characteristic is to stand on the customer's position to think about the problem. Advertising companies can not blindly pursue the satisfaction of visual effects, but ignore the economic acceptance of customers, resulting in the design plan can not be adopted and implemented. While thinking about the needs of customers, we should also think about reducing the pressure for our after-sales department. If we make them maintain frequently or the maintenance cost is too high, then our advertising company also fails.
以上便是广告公司在资料选择时，要求注意的一些事项，您都理解了吗？济南标识标牌制作公司在选择标识标牌材料时，只要将视觉表现、施工构造的合理性、使用期限、应用场地以及运用维修本钱都思索在内，停止综合权衡，才能制作出让客户称心的标识标牌！
The above are some matters that advertising companies need to pay attention to when selecting materials. Do you understand them? Jinan sign production company in the selection of sign materials, as long as the visual performance, the rationality of the construction structure, the use period, the application site and the use of maintenance costs are considered, stop the comprehensive trade-off, in order to make the customer satisfactory sign!
